If your company is planning to take their step forward in the European market, we understand how much it helps to build strong brand awareness on a global scale. Exhibitions in Europe provide you a great opportunity to broaden your customer base. They help expand your business on the European continent and give you the exposure of a new worldwide market. Over 90% of the world’s leading international exhibitions take place in Europe, which equals to more than 11,000 shows per year. Germany is said to rank first followed by France, Spain, and the Netherlands for Exhibitions in Europe.
Being a part of a European exhibition will help you connect with vendors and also help you get in touch with your prospective customers and strengthen your customer base. Europe hosts 12 of the 15 biggest exhibition venues across the whole world and therefore attracts exhibitors, dealers and potential customers, not just from Europe but from North America and Asia too. This data certainly assists in your decision to explore Exhibitions in Europe. But, before getting your ‘slice’ of this huge market potential, you need to know a few things about exhibiting in Europe.
Language and Custom
For exhibitions and trade shows, language plays a vital role to communicate the right message across your audience. It is found that the majority of European countries have a good understanding of the English language, which will make it easy to communicate in the region. However, if you’re exhibiting in a particular country such as Germany or France, then it is advisable to have someone at your booth who speaks German or French to communicate efficiently with your visitors. Moreover, you need to be aware that certain words or phrases might not be politically right in the country you choose to exhibit.
Etiquette and Punctuality
It is important to understand the country you’re planning to exhibit in. Research a bit about their culture, city and people, as hospitality, plays a major role in Exhibitions in Europe. It is observed that every country in Europe has a different perception, as per Spain or Italy, being late is not considered impolite whereas in, a country like Germany punctuality is the most appreciated. Remember that your attitude towards time-keeping will reflect the integrity, professionalism, and dependability of your business. Apart from this, find out about the dress code, whether they expect a formal appearance or a casual one? Most countries in Europe prefer dressing up formally.
Local Exhibition Contractor
One of the important decisions with Exhibitions in Europe is to choose the right stand builder as the customs in Europe are very different. Having a local exhibition partner is a preferred option as they are aware of all the statutory guidelines and rules and regulations of Exhibitions in Europe. For example, you need to have stand approval from your organizer that ensures the stability of your exhibition stand before installing the booth at the exhibition. You also need to have a fire safety certificate. There are certain shows that do not provide rigging points just in case you wish to have a hanging sign. For this, you need to check with your organizer about the height restriction criteria.
EXHIBIT GLOBAL is a market-leading USA and European exhibitions trade show booth design company with operations worldwide, and partners across Europe, Middle East, Asia, and the USA. We have a wealth of experience working with major global brands throughout the USA, making EXHIBIT GLOBAL your ideal partner for exhibitions in Europe. We have years of experience building stands in cities across Europe, including Paris, Cannes, Frankfurt, Munich, Oslo and Barcelona.
